Before there was humanity as we know it today, before there was even language, there was music
Our prehistoric ancestors sung our emotions, danced our feelings, and collectively performed our lives to a harmonious rhythm. Music was not only woven into the fabric of human society, it is perhaps the very origin of social cooperation.
So it is no surprise how much of a positive impact live music has on our brains, mental health and by consequence, the material impact on the economy and wealth of communities.
The Brain & Mental Health
The story of humans is inseparable from that of music. Professor Sarah Wilson, cognitive neuroscientist says that humans are a musical species, perhaps more so than a linguistic one.
When we look at child development, music and singing kind of precedes speech and language development, Professor Wilson explains. When comparing language and music activity in an MRI machine, we can see a much broader activation of the brain for music tasks than we do for language.
The Live Music industry generates over $15billion per year in Australia alone.
Music is not only the fuel for our mental health and brain development, but also a required cog for our communities prosperity.
The society we want to live in
A society which values live music is made of citizens with stronger mental health and a stronger economy.
We want to help people find the live music they would love, so that they can go to more live music and connect with communities more regularly.
We want to help venues and promoters find the people who would love the events they’re promoting which will help the local community prosper.
Humanity is inseparable from live music.
We are reclaiming what it means to be human.